"How to Make Your Catering Facility Virtually Competition Proof"

• Avoid the same tired old marketing mistakes that everyone in the catering industry makes to generate mediocre results. (You'll never end up struggling to just get by . . . like they do.)
• Use 31 powerful, inexpensive and easy to implement marketing techniques that get qualified customers to call you all day long!
• Double the amount of referral business you get . . . almost overnight!
• Use 11 simple direct mail "tricks" that will double or triple the amount of response you get to your direct mail campaigns
• Use a "Free Report" to increase your sales closing ratio by as much as 47%
• Set meaningful goals for your company so your path to success is painfully obvious and simple to follow

• Use a "hotline" to sell your services 24 hours a day, 7 days a week . . . you don¹t do a thing except watch more business flow into your office
• Pull way out in front of the competition . . .. because you know exactly how to determine if your marketing is working as well as it can be
• Effortlessly turn the "preferred caterer¹s list" at local function rooms into your single largest source of referrals
• Win bids more often and raise prices without alienating clients

As soon as you discover how just a couple of these powerful (but simple) techniques can work for you . . . your lightning fast journey toward success will become FUN, RELAXING and STRESS FREE. But, I don't expect you to believe me when I tell you that this seminar will change your life.

Do yourself a favor and listen to what other people who have attended my seminars have to say. (By the way, addresses and phone number of all of these folks are on file at my office.)

". . .Packed with information -- more useable stuff than several industry conferences combined. . . very much appreciated the honesty/real tone. Best of all: Got me excited about the industry. One of the best seminars I have ever done."

Catherine Ten Eyck, Vienna, CA

". . . Please accept this letter as the highest compliment that I can possibly offer you. Thanks to you, I know that I can ramp up and start a successful business. As well, I have insights into the pitfalls I am likely to encounter and what the solutions are. I shudder to think of all the mistakes I was preparing to so hard to make - Yellow Page ads, no "USP", employee motivation - Wow! You saved me as a bundle!"

Pete Dobell, Vancouver, BC - Canada

". . . More powerful and information packed into the time allotted than any other seminar. If you want to be successful, you need to hear Fred."

Morgan Davis, Mesa, AZ

". . . A ton of information that was valuable in a short amount of time without being overwhelmed."

Joshua Ray, Rockford, IL

" . . . Worth the money and the 5 hour drive each way . . ."

Dave Taylor, Silver City, NM

When you finish reviewing this recorded seminar, you'll understand the true value of your time. You'll know how to use your time more efficiently than 90% of the people in the catering business . . . so you'll get down the path to success FASTER and EASIER than you ever thought possible.

Here's Some More of What You'll Get from the Recorded Seminar . . .

• A simple method to turn pro-bono work from an expensive pain in the butt to a profit-making delight
  
  
• A few simple PR techniques you can use to generate thousands of dollars of "free" advertising and hundreds of new sales leads for your catering business.

• How to stop wasting money on free directories, internet listings, your web-site, trade advertising, yellow page advertising, direct mail, postcards, free reports, brochures, etc. Most of them eat up your valuable capital or collect dust in your office. No more! Understand how to use them all in new exciting, inexpensive ways that effortlessly bring qualified sales leads directly to your catering business.
  
  
• How to make trade shows, associations, volunteerism, civic and community groups really work for your catering business. They all used to be wasters of your valuable time. You get 7 simple ways to turn them into a virtual gold mine for your catering company.
  
  
• 3 simple steps to make sure that a potential customer is worth your time . . . so you can focus exclusively on serving customers who will appreciate your work and pay you handsomely to cater their events.
  
  
• 23 key questions to ask a potential customer on the phone so you can tell if he or she is for real. No more wasting all kinds of time and money following up on leads that will never bear fruit

You'll Finish these CDs with a Blueprint for Success . . . There will be
No Guesswork When You Finish them and Put them to work

You'll finish the CDs with a very specific blueprint for your success . . . a definitive plan. You won't go back to the office wondering what to do next. On the contrary, you'll have a very specific system mapped out for you to follow as soon as you get back. Steps that will dramatically increase your profits.

I'll even give you a few uncomplicated techniques to keep yourself motivated every minute of every day. (It's really not hard) . . . so you can put your ideas to work faster and watch your bank account balance go higher than you ever thought it would.

And that's Not All. You Also Get . . .

• A quick way to evaluate any catering job before you agree to take it on . . . so you can be sure there is no possible way for you to lose money on the job. (You'll also make more money easier by teaching your customers the benefits of using more of your services more often.)
  
  
• 3 simple techniques to dramatically reduce the number of stressful and expensive complaints you get from customers . . . and increase the amount of money you make on each
  
  
• A method for maximizing sales and minimizing work with a fair, honest and consistent pricing policy that your customers will love
  
  
• The 5 main reasons why customers complain and how to turn customer "problems" into profit packed selling opportunities
  
  
• And much, much, more!

Isn't That a Lot of Money?

Compared to what? You spend more than that on most pieces of equipment you own. Investing under $300 will give you a marketing system to ensure your success.

Is the same thing true of buying a great food processor? I think not! This investment will pay you big dividends for years to come.

With a virtual auto pilot marketing system to bring in customers. The seminar also comes with a one year, no questions asked, money back guarantee. Can you get that from any other purchase you make in the catering business? ABSOLUTELY NOT.

But I've been to Other Seminars and Industry Conferences Before . . .
How is This Seminar Different?

It must be obvious to you by now that this seminar is far different from any other event you've ever been to. If you want to hear the same old information that has been rehashed repeatedly in the catering business, this is definitely not the event for you.

If you are looking for new, innovative and creative marketing ideas that are guaranteed to produce results for your catering business, then you must get these CDs.

Quite honestly, this is why I started doing marketing consulting in the catering business. Because of the lack of good marketing information that really worked. Information that wasn't just a lot of hype and "hooey."

What This Seminar on CD Is Not:

If you're looking to go to a seminar that will give you fancy 4 color workbooks and be packaged in an over-priced binder, you¹re knocking on the wrong door.

This seminar on CD is concerned with one thing and one thing only.

Generating you a steady stream of new customers quicker and easier than you ever thought possible.

If you want the other "fufu" stuff, go to the standard industry people and the standard, non creative, industry events. This seminar on CD will not be for you.

Here Are a Few More Items You'll Discover on the CDs:

• Crucial statistics you need to keep in your business that less than 1% of caterers do
  
  
• Why competing on price will lead you to the poor house faster than virtually anything else you can do
  
  
• What "Me-Tooism" is and why it saps sales
  
  
• What a USP is and why it is the most critical element to success in your catering business. Understand this one concept and it will be worth the entire price of admission
  
  
• Understanding the concept of R.O.M.D. (Return on Marketing Dollars) and why it is critical to your catering success
  
  
• How to gain the inside secrets of your competitors; without it, you won¹t know the most effective way to compete
  
  
• 3 key secrets to hiring staff that will reduce turn-over by as much as 30%
  
  
• A foolproof system to keep employees motivated all the time
  
  
• A simple system to increase referrals by 25% - overnight!
  
  
• 4 steps to increasing your corporate accounts
  
  
• 7 deadly sins that most people in the catering business make when designing their brochures and how you can avoid them
  
  
• Why you must be a specialist in this ever "niche oriented" marketplace
  
  
• Maximizing the effectiveness of local promotional Tie Ins
  
  
• Centers of Influence: what they are and why you need to cultivate them
  
  
• How to get your phone to sell for you after hours
  
  
• Increasing your number of repeat customers with 3 easy steps o Internet marketing secrets that you need to know now
  
  
• Training employees to be twice as good in half the time
   

If This Sounds Like a Lot of Information . . .

You're right. It is a lot of information. But that's what makes this recorded seminar different. It is packed with useable information from start to finish. No war stories. No patting myself on the back. Just great marketing ideas you can take and use immediately to catapult your catering business into the stratosphere.

How Much Is It?

The price for the CDs is just $127(only $77 for downloadable MP3). The price of this seminar was $297 and you are getting the exact same information for a third of the price.

Why? Because I'm convinced that once you purchase this seminar on CD you'll be delighted. At that point you'll buy a lot of other material from me.

Your value to me as a customer is much greater than this program alone. I intend for you to buy a whole bunch of other stuff as well! Some people actually prefer the CDs to attending the live seminar.

Two reasons. First, you can listen to them again and again to reinforce the concepts. And second, since you won't be at the seminar in person to ask me questions directly, you are also entitled to a half hour phone consultation to answer any and all questions you might have after listening to them.